What You Will Do
Monitor website and marketing funnel performance via Mixpanel and other tools to identify opportunities for improvement in conversion, retention and usability
Generate ideas for potential new website features that will increase conversion, retention and monthly active users
Create and manage A/B tests to identify the potential effects of potential new features
Identify opportunities via (competitive) analysis or identifying emerging industry trends, i.e. that will lead into new strategies that improve user experience, engagement and satisfaction
Manage full funnel campaigns from initial ad creation to automatic email follow-up using their respective tools to increase retention
Work closely with the development & marketing team to bring your ideas to life and support on other projects